As adults, we look at kids and mostly see unfinished people.

But hey, wait: they're creative. They're resilient. They learn and adapt at lightning speed. When you think about it, that's actually the stuff we find in people we admire most. Like athletes, innovators, scientists, business people.

With this new brand, Children's wants to change our culture's perception of children.

This print ad ran in local media, and these out-of-home boards were on display throughout the Twin Cities for six weeks during the brand launch.

I did the VO for these spots and another TV spot. So hire me, I guess.

We also created, a new site where Children's can showcase the kinds of things that make kids so amazing.