THE THINKING
Here’s something you might not know: people tweet about band-aids. And oatmeal. And lots about bacon. 

We took people's tweets about mundane stuff and figured out a way to fabulize them.

In a two-hour commercial. 

With talking models and a runway on Twitter.

Oh, and it’s produced live as you’re watching it. No stopping, no editing, no re-dos.

LOGISTICS WERE KIND OF A B*TCH
Using some nifty aggregator gadgetry created just for us that no one’s interested in hearing about, we sifted through 100,000+ tweets. 264 made the cut. Like this one.

 

REACTIONS
At first, the internet was like, “Whaa…?” And then, it was fricking glued to its screens.