THE THINKING
A lot of children’s hospitals rely on pity to inspire donations. Thanks to our recent brand launch, Children’s Minnesota would be decidedly different.

Where pity divides the sick from the well, Children’s would bring people together.

And few things transcend language, culture, and Vikings/Packers rivalries like a high five.

OUT AND ABOUT
We wanted attention. Turns out, people love a guy with giant hands. The campaign launched with the video (left) featuring our man Joe roaming the Twin Cities, connecting with strangers, having some fun, and raising awareness for Give a $5.

VIDEO
We also created other, shorter videos to give the client some content to push throughout the campaign.

 

And, obviously, a video of all the funny stuff we could think to do with giant hands. It's the only real reason you've scrolled this far.